Data-Driven Campaign Optimization
A) Deep analysis of CTR, CPC, CVR, ATC %, AOV & MER
B) Identifying drop-offs across the funnel (ad → PDP → checkout)
Clean Ad Structures
A) Separate campaigns for Testing, Scaling, Bestsellers & Category-level pushes
B) Clear distinction between TOF, MOF and BOF to Avoid Audience Overlap
Focusing on High Converting Products
A) Identifying products with high sales velocity & strong ATC %
B) Prioritizing hero products and proven categories
