Increasing AOV
A) Making Personalized Cart Value, Cross-Sell, and Upsell Offers to increase Cart Value
B) Analyzing Data of Categories, that are bought together, and making Offers basis that
Decreasing RTO's
A) Analyzing Pin-Code Wise RTO%, blocking High RTO Pincodes.
B) A/B Testing for Prepaid Discounts and COD fee, Checkout Screen for Best Results
Retention Marketing
A) Enabling Abandoned Cart, Past Purchasers, Post Purchase Flows to increase revenue from Repeat Users.
B) Personalized Messages, according to User Behavior Using Advanced Data and Analytics
